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Design and marketing content for your business
Good-quality design and content are crucial for shaping your new business’s identity and effectively communicating its message to potential customers. Whether you plan to handle this yourself or enlist designers and experts, we have the information and resources to help. This section provides tips and guidance on writing marketing copy, crafting a press release, using online design resources, and creating a design brief for an agency.
Design and content resources
How to write copy for marketing
By following some basic principles, you can start to understand the do’s and don’ts of marketing copy and what works.
Resources for designing yourself
Although good design is a skill, modern software and templates can help you create some basic quality designs for online use.
Writing a press release for your business
Writing a press release can be a great way to get free publicity for your business, without spending any money.
How to write a design brief for an agency
Getting your design brief right will both save time and help your designer do the best possible job.
Articles
Choosing your online marketing channels New 23
To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or
The legal requirements for starting a business
The legal requirements for starting a business can seem intimidating...
How to write a good business plan New 23
Organisations such as the Start-Up Loan Company...
Resources
Webinar: Getting S*** Done - Don't let your business run you
This webinar with business coach Gareth Allen will give attendees some ideas about staying organised and on top of their workflow as well as suggesting some specific solutions and discussing delegation.
Webinar: Understanding your Market - Unlocking the potential of your business.
This webinar with tourism marketing expert John Gallery will assist businesses to identify their target markets and share ideas how to reach them.
Webinar: Growing your social media following and engagement with ShopAppy.com
The second webinar in our ShopAppy social media series will explain how you can increase your following and engagement with your local community.