Sales and Marketing
What do you want to learn?
- I want to know how to write a marketing plan
- I want to understand who my audience and customers are
- I want to learn more about design and writing content, including how I can do it myself
- I want to learn more about the different ways I can reach my potential customers
When planning your sales and marketing approach, it is important to know who your audience is, what your goals are, and how you will reach them.
We understand that getting started can be challenging. You may have a budget in mind but how can this be maximised to gain the most traction with your audience? You may know your audience, but what are the best channels to reach them? You may have set yourself sales targets but are these realistic and do they support your growth ambitions?
If you have more questions than answers, we can help. We have resources that will guide you through the basics and you can speak with our team if you require further support.
Learn how to improve marketing and grow your sales
Learn how to make a marketing plan, set a budget and how you measure the return on your investment.
Understanding who the audience for your product or service are is absolutely crucial to your success
You can reach your audience in multiple ways via digital channels – learn which are worth your time and likely to reach your audience.
Articles
Choosing your online marketing channels New 23
To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or
The legal requirements for starting a business
The legal requirements for starting a business can seem intimidating...
How to write a good business plan New 23
Organisations such as the Start-Up Loan Company...
Resources
Webinar: Getting S*** Done - Don't let your business run you
This webinar with business coach Gareth Allen will give attendees some ideas about staying organised and on top of their workflow as well as suggesting some specific solutions and discussing delegation.
Webinar: Understanding your Market - Unlocking the potential of your business.
This webinar with tourism marketing expert John Gallery will assist businesses to identify their target markets and share ideas how to reach them.
Webinar: Growing your social media following and engagement with ShopAppy.com
The second webinar in our ShopAppy social media series will explain how you can increase your following and engagement with your local community.