Growing your business online
Growing your business doesn’t happen overnight. Success requires years of hard work, commitment, and learning as you go. This is also true of growing your business online. Especially for small business owners, it’s crucial to master the basics of digital marketing to expand your online presence.
Digital marketing is now more than just a tool for business growth. In today’s digital age, it’s a survival necessity. The first challenge is figuring out which marketing channels are going to work most effectively for your business.
We’ve put together a guide on how to grow your business online, and an overview of the different digital marketing channels you can use.
Learn how to use digital channels to grow your business
Being online and growing your business online
Digital channels offer great opportunities for growth, but you need to make sure your digital presence can take advantage
Choose your online marketing channels
Find out which channels might work best for you to reach your potential customers
Choosing your online marketing channels New 23
To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or
Business Support Programme: 1:1 Social Media Support with Catch Design
Businesses in North Yorkshire have the chance to supercharge their social media and dial up their digital marketing with fully funded 1:1 bespoke support from industry expert Sue Thompson of Catch Design Management.
How to ceate a profitable website and generate leads
Learn how to create a profitable website that can serve as a powerful tool to attract customers, generate leads, and increase revenue.
How to Sell Goods or Services to the Public Sector
Increase your customer base and increase revenue by learning how to successfully sell goods or services to the public sector with our expert advice.
Marketing for start-ups: A beginner’s guide
Marketing for start-ups can leave your head spinning, especially if marketing is new to you. Here’s a quick and easy guide to getting started with marketing for start-ups. How to make a plan when marketing for start-ups The best place to start with your marketing strategy as a start-up business owner is to make a
Being online and growing your business online New 23
Establishing an online presence can take various forms, but to simplify, do you have a website? If you are looking to sell online, that’s where you should start. Websites serve as digital shop windows, going beyond displaying products or services. Investing in a website can help you attract and connect with customers, build trust and
Malton, York, Richmond and Stokesley join ShopAppy
We are delighted to announce that this Saturday 17 October ShopAppy.com is launching in four towns in North Yorkshire – Malton, York, Richmond and Stokesley.
How to create free publicity as a small business
Advertising for small business can be a complex and is often one of the biggest costs you have to cover.
How to keep your business pitch simple
Like most other communication, keep your business pitch simple, informative and fun.
Social media webinars for businesses
Businesses are being offered free social media webinars.
Free online trading offer for farmers
Free subscriptions are being offered to help York and North Yorkshire farmers sell their produce direct to shoppers online and to also connect them to retailers.
Free online trading offer extended for businesses
An offer to help businesses trade online for free has been extended to cover all of York and North Yorkshire.
Webinar: Getting S*** Done - Don't let your business run you
This webinar with business coach Gareth Allen will give attendees some ideas about staying organised and on top of their workflow as well as suggesting some specific solutions and discussing delegation.
Webinar: Understanding your Market - Unlocking the potential of your business.
This webinar with tourism marketing expert John Gallery will assist businesses to identify their target markets and share ideas how to reach them.
Webinar: Growing your social media following and engagement with ShopAppy.com
The second webinar in our ShopAppy social media series will explain how you can increase your following and engagement with your local community.
Webinar: Holding Honest Conversations.
This webinar with Michelle Mook will provide a structured approach to delivering a successful message and provide techniques to ensure you are thoroughly prepared emotionally to hold an honest conversation..
Webinar: How Much? - A Guide to Setting your Prices at the Right Level.
This free webinar with business coach Gareth Allen will discuss different pricing methods including cost based pricing and market based pricing.
Webinar: Know your Numbers.
This webinar with managing director of Business Works UK, Joanne Tomlinson will help small business owners understand the terminology and usefulness of different kinds of financial information.
Webinar: How to manage a fair disciplinary and grievance process when doing it remotely.
This webinar with managing director of Thrive Law, Jodie Hill will discuss how to remotely conduct a disciplinary and grievance process.
Webinar: Building the Foundations - Doing the Right Thing in Year One.
This webinar with business coach Gareth Allen will pose some useful questions to ask yourself, and give you some ideas to do the basics right.
Webinar: Creating great social media content to promote your business and your ShopAppy listing
This free webinar is designed for businesses across York and North Yorkshire who currently have a ShopAppy membership or are considering joining the platform. In this webinar, local marketing experts will teach you how to create great social media content to promote your business and your ShopAppy listing.
Webinar: Maximising your ShopAppy membership with free online marketing support
In partnership with marketing agencies Intandem Communications and Pick & Mix Marketing, this webinar will explain how businesses can maximise their membership during, and beyond, lockdown and introduce the programme of support that is going to be available for businesses.