A man signing a contract after learning how to sell goods and services to the public sector

How to Sell Goods or Services to the Public Sector

Are you a business owner looking to expand your customer base and increase your revenue? If so, learning how to sell goods or services to the public sector can be a lucrative opportunity worth exploring. The public sector, which includes government agencies, local councils, and other public organisations, has a constant need for a wide range of products and services. In this article, we will guide you through the process of selling to the public sector and highlight various avenues to explore.

Different Ways to Sell Goods or Services to the Public Sector

Supply Digital Services through the Digital Marketplace

One of the most convenient and efficient ways to sell to the public sector is through the Digital Marketplace. The Digital Marketplace is an online platform that connects suppliers with public sector buyers. It offers a streamlined procurement process and provides access to a wide range of digital services required by government organisations. If your business specialises in software development, cybersecurity, cloud services, or other digital solutions, the Digital Marketplace is an excellent platform to explore.

Contracts Finder and Find a Tender

Contracts Finder and Find a Tender are two valuable resources for finding opportunities to sell goods or services to the public sector. Contracts Finder specifically focuses on public sector contracts worth over £12,000 (including VAT) in England and with non-devolved bodies. On the other hand, Find a Tender is dedicated to high-value public sector contracts in the UK, typically exceeding £138,760. These platforms provide access to a vast database of contract opportunities, allowing you to search and bid for relevant projects.

Small Business Research Initiative (SBRI)

The Small Business Research Initiative (SBRI) is an initiative aimed at supporting small businesses by connecting them with public sector organisations seeking innovative solutions to specific challenges. Through the SBRI, public sector bodies issue challenges in various sectors and invite small businesses to submit proposals. Successful applicants receive funding to develop their solutions, with the potential for a long-term contract with the public sector organisation. If your business is involved in research and development or offers innovative solutions, the SBRI can be a valuable avenue to explore.

Local Councils and Public Sector Organisations

Another approach to selling goods or services to the public sector is to directly contact your local council. Reach out to them to inquire about the process of becoming an approved supplier. Often, public sector bodies have supplier lists or frameworks that they use when procuring goods or services. By becoming an approved supplier, you increase your chances of being considered for future contracts. Stay proactive and maintain regular communication with these organisations to stay informed about potential opportunities

Newspaper and Trade Magazine Advertisements

Traditional advertising methods such as newspaper and trade magazine advertisements can still be effective in reaching public sector buyers. Many government agencies and public organisations still rely on these mediums to find suppliers for their needs. Consider placing targeted advertisements in relevant publications that cater to your industry or the public sector. Craft compelling messages highlighting the unique value proposition your business offers.


Selling goods or services to the public sector can be a rewarding endeavour for businesses looking to expand their customer base and generate consistent revenue. Explore the various avenues mentioned in this guide, such as the Digital Marketplace, Contracts Finder, SBRI, and direct contact with local councils and public sector organisations. Stay proactive, conduct thorough research, and tailor your offerings to meet the specific needs of the public sector. With persistence and strategic efforts, you can unlock the potential of selling to the public sector and establish long-term partnerships with government entities.

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