Start-Up Business Basics Series: How much?- The Art and Science of Pricing Your Product

10 Mar 2021

FREE webinar: 10 March, 12:00 – 1:00pm

This webinar will discuss the art and science behind pricing your product, providing guidance on methods of pricing and how to prepare for a recession.

Setting prices has profound implications for profitability. Getting that level right is incredibly difficult, but with some thought, an appropriate level can be found.

This webinar will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as, What are you worth? How do you position yourself? The webinar will also touch on recession pricing – how

This webinar will encourage you to think about:

  • What is your pricing policy?
  • What is your margin?
  • Do you have different tiers of product / service?
  • Where are you positioned in your market?

There will also be an opportunity to ask questions to our speaker at the end of the webinar.


Gareth Allen – Founder of Gareth Allen Performance Coaching and Business Coach

Gareth has a wealth of experience across many industries. Having occupied senior management roles in retail and banking, he now runs his own business and helps others to achieve their potential.

He takes a “whole life” approach to coaching, helping people to achieve their goals within the context of their wider world, rather than just focusing on one small area at a time.

“I am passionate about helping people to reach their goals. Just as important, I want people to enjoy their journey towards those goals. It’s not just about the destination, it’s about the road we travel.”


Please register your attendance below, and the link to join the event and instructions will be provided by email to the details provided.

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