Visitor Economy Series: Online bookings – can you really compete with the Online Travel Agents?

16 Mar 2021

FREE webinar: 16 March, 11:00am – 12:00pm

In this interactive workshop, Susan Briggs (Director of The Tourism Network) will help tourism businesses understand what makes Online Travel Agents (OTAs) so successful, and how you may be able to compete.

The Online Travel Agents seem to hold all the power and it can be frustrating for tourism businesses who feel they can’t compete. This lively marketing session will help you understand some of the techniques behind the OTA success, how they might be useful and what tourism businesses can do to generate more direct bookings.

In this one-hour workshop, you will learn:

  • Are the OTAs really as powerful as you think?
  • Overview of the ways OTAs work
  • How you can use some OTA techniques to generate more direct bookings
  • Alternatives to OTAs – what can you really do?

There will also be an opportunity to ask questions to our speaker at the end of the webinar.


Susan Briggs – Director of The Tourism Network

Susan Briggs has helped over 8000 tourism businesses to improve their marketing and develop more revenue. After 30 years in tourism marketing, her approach is both strategic and practical, understanding that most tourism businesses have very limited budgets and not enough time. She enjoys using trends and changes in the market place to exploit new opportunities and help business owners to generate more profit. Susan places strong emphasis on small, step-by-step actions that anyone can take, encouraging tourism businesses to stand out from the competition and become more sustainable.


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