Tourism Series: Understanding Your Market – Unlocking the potential of your business.

11 Feb 2021

FREE webinar: 11 February, 12:00pm – 1:00pm.

In this webinar, John Gallery (Managing Director of Great Potential) will assist tourism businesses to identify their target markets and share ideas how to reach them.

Whatever business you run in tourism it is important to be clear about your target customers, your own objectives and to plan for success. As well as understanding your objectives and your customer’s needs so you can plan for growth.

In this one-hour webinar, you will learn:

  • Market Research Techniques
  • Creating an effective marketing plan
  • Putting sales at the forefront of your business
  • Reputation management and PR

There will also be an opportunity to ask questions to our speaker at the end of the webinar.


John Gallery – Managing Director of Great Potential Ltd.

John Gallery is the owner and managing director of Great Potential Ltd, a marketing and management consultancy service which works with independent hotels, destinations and visitor attractions. John is a Fellow of the Tourism Society and chairman of its Yorkshire branch, career-long member of the Institute of Hospitality, chairman of the research and market intelligence group for the Business Visits and Events Partnership (BVEP) prior to which he was a council member of the Meetings Industry Association.

John loves transforming hospitality and tourism businesses for the better. He does that with new ways to look at problems, and out-of-the-ordinary ideas you can implement without them costing the earth. From cold calling to building websites, John has re-skilled himself countless times throughout his career to stay ahead of the competition.


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