Sales & Marketing
When determining your sales and marketing strategy, it is important to know: who your audience is; what your goals are; and how you will reach them. However, getting started can be challenging. You may have a budget in mind but how can this be maximised to gain the most traction with your audience? You may know your audience, but what are the best channels to reach them? You have set yourself sales targets but are these realistic and do they support your growth ambitions?
If you have more questions than answers, we can help. We have resources that will guide you through the basics and you can speak with our team if you require further support.
Find out more about Sales & Marketing
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Articles
Choosing your online marketing channels New 23
To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or
The legal requirements for starting a business
The legal requirements for starting a business can seem intimidating...
How to write a good business plan New 23
Organisations such as the Start-Up Loan Company...
Resources
Webinar: Getting S*** Done - Don't let your business run you
This webinar with business coach Gareth Allen will give attendees some ideas about staying organised and on top of their workflow as well as suggesting some specific solutions and discussing delegation.
Webinar: Understanding your Market - Unlocking the potential of your business.
This webinar with tourism marketing expert John Gallery will assist businesses to identify their target markets and share ideas how to reach them.
Webinar: Growing your social media following and engagement with ShopAppy.com
The second webinar in our ShopAppy social media series will explain how you can increase your following and engagement with your local community.