Knowing your audience
Your great business idea is ready – now you just need to find the customers that need it. Use our resources and guidance to identify who your target audience are, how you can ensure you retain customers, and where networking can help you understand the market you’re working in better.
Understanding your target audience is a fundamental step in building a successful business
When faced with economic challenges or unforeseen crises, customer loyalty becomes even more valuable
Not all networking events are created equal, so researching the different types is a good starting point.
Articles
Choosing your online marketing channels New 23
To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or
The legal requirements for starting a business
The legal requirements for starting a business can seem intimidating...
How to write a good business plan New 23
Organisations such as the Start-Up Loan Company...
Resources
Webinar: Getting S*** Done - Don't let your business run you
This webinar with business coach Gareth Allen will give attendees some ideas about staying organised and on top of their workflow as well as suggesting some specific solutions and discussing delegation.
Webinar: Understanding your Market - Unlocking the potential of your business.
This webinar with tourism marketing expert John Gallery will assist businesses to identify their target markets and share ideas how to reach them.
Webinar: Growing your social media following and engagement with ShopAppy.com
The second webinar in our ShopAppy social media series will explain how you can increase your following and engagement with your local community.