Knowing your audience

Your great business idea is ready – now you just need to find the customers that need it. Use our resources and guidance to identify who your target audience are, how you can ensure you retain customers, and where networking can help you understand the market you’re working in better.

Questions about audiences? Get in touch!

Who are your customers?

Understanding your target audience is a fundamental step in building a successful business

Know who you’re selling to

Retaining customers

When faced with economic challenges or unforeseen crises, customer loyalty becomes even more valuable

Learn how to keep customers satisfied


Not all networking events are created equal, so researching the different types is a good starting point.

See how networking can help you