Resources for designing yourself

If you lack design experience but can’t afford a graphic designer for all your work, consider trying to create visuals yourself. Fortunately, there are free online graphic design tools designed for beginners. These tools can help kickstart your creative journey. While they may not offer the same level of detail as a professional designer or agency, they can still produce engaging results, especially on social media and online channels. We’ve listed some popular tools below and guide you through the basics of creating compelling designs with them.

Choose the right software

There are several free online graphic design tools to choose from. Some of the most popular options include Canva, Adobe Express, VistaCreate, and Pixlr. Select one that suits your needs and preferences. Canva, for example, offers a user-friendly interface with a wide range of templates, making it an excellent choice for beginners.

Start off with templates

Once you’ve logged in, you’ll usually be greeted with a dashboard that allows you to create various types of designs, such as social media posts, leaflets, presentations, and more. Start by browsing the templates library relevant to your project. Templates are pre-designed layouts that you can customise with colour, logo, copy, photos, etc to fit your content. Look for templates that match the general style and purpose that you want to achieve with your design.

Customise your design

After selecting a template, you can customise it to your liking. Here are some key elements to consider when customising your design:

  • Text: Edit the text on the template by clicking on it and typing in your own content. You can change fonts, sizes, colours, and alignment as needed.
  • Images: Upload your own images, including photos, or choose from the tool’s library of stock photos. Adjust the size and position of images within the template.
  • Colours: Modify the colour scheme to match your brand or your personal preferences. Most tools allow you to choose custom colours or select from predefined palettes. You can also change the background colour or use an image as a background.
  • Graphics: Add shapes, icons, and other graphic elements to enhance your design. Resize and reposition them as needed.

Once you’re satisfied with your design, it’s time to download it. Most tools offer multiple file formats such as JPEG, PNG, or PDF. Choose the format that suits your needs and save the file to your computer. You can then share or print your design as desired.

Explore online tutorials

There is a wealth of video tutorials for different tools available, both from the software company themselves and from experienced users. These resources can help you learn more about design principles, tips, and advanced techniques.


Graphic design is a skill that improves with practice. Experiment with different templates, styles, and layouts to improve your abilities and develop the design style that suits your business.

Free online graphic design tools provide an accessible way for beginners to create visually appealing designs without the need for prior design experience. By choosing the right tool, customising templates, and exploring resources, you can unleash your creativity and produce professional-looking graphics for a variety of purposes.

Learn more

Get started with the basics of marketing copy

Still need a designer? Find out how to write a design brief